1 What your customers say.
2 What your employees say.
3 The Generation Y / Millennial guarantee.
4 County funds for CPS services
1. What your customers say:
Generation Y is a worldwide phenomenon. In the USA, our 80 million Millennials are a daily challenge to how we strategize, manage, and market.
Open a business publication. Organizations are constantly criticized for poor service that is specifically blamed on disengaged GenYs. I tested this today: the St Pete’s Times listed AOL, Comcast, Sprint, Abercrombie & Fitch, Qwest, Capital One, Bank of America, Time Warner Cable, HSBC Finance, and Cox Communications as examples: http://www.tampabay.com/opinion/columns/article749365.ece
There are well-researched solutions to these issues. There are specific management skill-sets and behaviors that prevent or cure the problem.
The most successful companies are helping their loyal and innovative Gen Y employees to create new solutions to product and service delivery. They are turning their customers into fans, (think of Apple) and then into an unpaid marketing army. These techniques have also been analyzed, documented and can be reproduced.
2. What your employees say:
Are your people paying lip-service to the talent squeeze, the Boomer exodus, the global skills race, or the effects of the operator-manager who keeps doing more and more, with less and less?
When you ask about your employment brand, do you get a blank look and a “Huh? What’s an employment brand?”
If you have even a single manager who says, “our strength is our people… you can’t succeed in business without good people” but doesn’t walk that talk, visit the world of the Millennials. Start any place where Gen X and GenY talk - www.glassdoor.com is a good example of the explosion of organization transparency and employment brand sites. (Also see http://blog.glassdoor.com/)
CPS uses custom surveys (www.ManagingTheMillennials.com/survey) to explore or validate key points that differentiate successful management or business processes from those that give less effective results.
3. The Millennial guarantee
We live in an uncertain and high-risk economic climate. Maybe there’ll be a tremor near a Californian nuclear energy plant tomorrow. Nigerian oil fields might come under attack. Bananas might develop a new disease.
Can you be sure of anything? Certainly. There are nearly 80 million Millennials in the USA alone. They have predictable traits and characteristics that will affect your organization for years to come. They already have more than $200 billion in spending power. They have billions more dollars in spending influence. The organizations that understand them, in the private, public and non-profit sector, have a massive advantage in hard numbers on the bottom line.
CPS receives good support from those who promote prosperity in our economic community.
Our highly qualified, creative Millennials work together with deeply-experienced older specialists, and we have alliances with national companies that specialize in Gen Y issues. Together we support our client organizations as they build on their Millennial advantages. We ensure that they know how to fix systems with potential Millennial-based problems, before these even have a chance to affect their business process.
4. County funds for CPS custom workshops, organizational development or other CPS support:
CPS is an authorized provider to entities like Tampa Bay Workforce Alliance, the High Tech Corridor, Pinellas, Pasco Career Central etc. These EDCs will match investment in training your managers, or other staff, to create measurably more profitable, productive and stable enterprises.
If you are in another county, please let us know. We have all contact details and will provide your local Economic Development authority with CPS’s supplier diversity and other credentials.