1: The business case for writing skills:
You achieve many results by writing. Your team works through text. You hate meetings and you probably can’t reach people by phone without playing telephone tag. They are on another floor, in another building, across the city, state or planet.
Text, text, text: the information is on the server. The report’s on the ftp. See the attached pdf. Log on the the LMS. See your email dated….
So many people skim-read, while multi-tasking. We’re swimming in a world of information, and everyone is doing more with less.
21st Century reading and writing carries the main burden to achieve key business results. These include:
- Communicating clear, complete and accurate information, or other messages, in the Age of Complexity.
- Eliciting responses (e.g. encouraging replies with complete and accurate information, or getting cooperative, motivated assistance).
- Driving action (delivering correct actions, in the right time frame, in the right way).
- Building relationships, understanding and trust (often with people you may never meet).
- Building and supporting ongoing collaboration, teamwork, and interactive thinking.
Even senior business people need to review their skills for these tasks. People with graduate degrees often find training in 21st Century writing as helpful as those who see themselves as ‘weaker writers’. Continue reading »
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