Copyright Glynis Ross-Munro
To what extent does your business think innovatively, then execute and deliver real value? The key to success in the current economy is not about selling the same item or service for a few cents less than your competitor, it’s about changing the game. And then changing it some more. Whenever you want to. Because you can.
Imagine: On vacation, you log on to a website, and check on your pet. There are vidcams in the pet boarding facility, so you can watch your pet eating, sleeping, being groomed or exercising. You happily pay a premium fee to a business that provides both pet lodging and peace of mind. This business has delivered value through strategic thought, innovation and specialty skills.
Consider five more examples, each using strategic thought and insight into the way that customers perceive value: Continue reading »

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