1 How does your organization tell its story (brand) in an age of web transparency?
2 How does your learning and development team tell the story of your services and/or products?
3 Does your organization buy stories over quality?
4 Do you know (and monitor) your personal brand?
1 How does your organization tell its story (brand itself) in an age of web transparency?
We’ve always added value to goods and services with stories. A good story, with its associated emotions and images, can make bottled water worth seven times the price of gasoline. A tatty old rug with a history is a valuable antique… a shrimp cooked by a famous chef can cost twenty times more than one from a chain restaurant.
I’m sure that your strategic people get together regularly to review the “sizzle” which adds value to your services and products.
Questions to ask include: are you telling your story in a different way from the way you told it five years ago? Hot buttons are changing, and even a subtle shift will show on your bottom line. Continue reading »
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