Many organizations are staffed by a mix of people from individualist cultures (e.g. USA, Canada, Western European cultures) and collectivist cultures (e.g. Latino, Asian, African cultures).
Building trust and understanding between these diverse groups is not easy, either for the team members concerned, or for managers and learning specialists who facilitate the process.
Everyone has an “I” consciousness and a “we” consciousness. The “I” focuses on self achievement, self responsibility and autonomy. The “we” identity focuses on connection to our reference groups, and our relatedness. This emphasis varies from person to person, and from culture to culture.
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